Glitz, Glamour, and Cinema: Livin's Recap of the SXSW Film Festival Afterparty

The afterparty at Higbies Cocktail Bar during the SXSW Film Festival, hosted by the Hospitality hotspot Cinema Center, spanned two spectacular nights, bringing together film enthusiasts and celebrities for an unforgettable experience. Building on its reputation for star-studded affairs, this year's event did not disappoint. Attendees were treated to an exclusive lineup of films:

• "Arcadia" with Nicholas Cage, Sadie Soverall, Jaeden Martin, Joe Dixon.

• "The Uninvited" with Pedro Pascal, Ruffus Sewell, Walton Goggins.

• Duplass Brothers Productions Indie Episodic Showcase with Mark Duplass.

• "Diane Warren: Relentless" with Diane Warren and other special guests.

• "Little Indian Boy" with Karan Soni, Sunita Mani, Zarna Garg, Harish Patel, Peter S. Kim, and Sas Goldberg.

• "Doin It" with stars Lilly Singh, Stephanie Beatriz, Jessica Clement

• "Immaculate" with stars Sydney Sweeney, Alvaro Morte.

Sponsored by Sommsation, a luxury wine experience and DTC marketplace, the event featured blind wine tastings with a digital edge, showcasing virtual tasting experiences and concierge services. Guests also enjoyed William Grant & Sons' portfolio of luxury spirits brands, including specialty libations such as the classic Hendrick’s & Tonic, Hendrick’s Cucumber Lemonade, and Hendrick’s Grapefruit Collins, as well as cocktails featuring Milagro Tequila Spicy Margarita, Reyka Vodka Espresso Martini, and the Tullamore D.E.W. Honey Highball. Peroni USA returned as the official beer partner, alongside premium mixer brand, Q Mixers.

The afterparty at Higbies was a celebration of film, fun, and camaraderie, spanning two nights and showcasing the best of cinema and entertainment. We look forward to future events that continue to captivate and inspire audiences.